How I Took a Board Game Brand From Losses to 4.4 ROAS & 80% YoY Growth
anti toska
This board game brand was burning $50K/month on Facebook ads with no profitability while paying a marketing agency $10K/month, eating into their margins. Revenues were declining year-over-year, and they needed a turnaround fast.
Nov 2024: $154K revenue, 3.2 ROAS, 40% growth vs. previous month
Dec 2024: $200K revenue, 3.0 ROAS, 30% growth
Jan 2025: $134K revenue, 3.6 ROAS, 20% YoY growth Mid-Feb 2025: $74K revenue, 4.4 ROAS, 80% YoY growth.
By cutting unnecessary costs, optimizing ad spend, and improving strategy, we put the brand back on a profitable, scalable path.
