How we scaled Bubbles from 34k to 549k in 90 Days

The Background

Bubbles is an e-commerce brand targeting customers across the UK, Germany, France, Netherlands, and the broader European market. Founded in December 2024 by an experienced agency owner who had successfully exited a previous e-commerce brand, Bubbles showed early promise but struggled with consistency.

The founder was running his own campaigns with an in-house team, handling everything from creatives to campaign management. Despite his experience, the brand was hitting a ceiling.

When we began our partnership in May 2025, Bubbles was at a critical juncture, generating revenue but unable to maintain profitable ROAS consistently.

The Situation (Last 30 Days Before We Started)

• Ad spend: $22,500
• Revenue: $33,800
• ROAS: Declining from 1.5 to near breakeven (1.4)
• Breakeven ROAS: 1.3
• Rising cost per acquisition

1. Account Overcomplication

• 10 active campaigns running simultaneously
• Dedicated campaigns for each country (UK, Germany, France, Netherlands, etc.)
• Different translations for landing pages, ad copy, and creatives per country
• Despite this complexity, Shopify data showed90% of revenues came from the UK
• He was optimizing for the 10% while ignoring the 90%

2. Campaign Management Issues

• Touching campaigns every single day, never letting the account breathe
• No consolidation strategy
• Only one campaign had significant spend and data
• The winning creative never received the budget needed to scale properly

3. Strategic Misalignment

• Too many campaigns split the budget thin
• No clear winner was allowed to dominate
• Constant interference prevented stable performance

What They Needed:

Campaign consolidation, aggressive scaling of winners, and a hands-off approach to let Facebook's algorithm optimize.

Step 1: Campaign Consolidation

• Shut down all country-specific campaigns immediately
• Eliminated the complexity of managing 10 separate campaigns
• Stopped wasting budget on markets that represented only 10% of revenue

Step 2: Product-Focused Structure

• Launched new campaigns targeting all European countries together
• Separated campaigns by product (2 main products/offers)
• Let Facebook's algorithm find the best customers across all markets

Step 3: Scaling the Winner

• Identified the clear winning creative that was being held back
• Launched a dedicated scaling campaign focused on this top performer
• Gave it the budget and room it needed to perform

The Approach:

We stopped touching campaigns daily. We let the algorithm learn and optimize without constant interference. We focused on what was working rather than trying to force what wasn't.

First Month Results (May 2025)

20 Days In:

• Ad Spend: $19,665
• Revenue: $34,703
• ROAS: 1.76

Full Month:

• Ad Spend: $57,755
• Revenue: $102,030
• ROAS: 1.77

Performance vs Previous Month:

• 180% increase in revenues
• 190% increase in ad spend
• Stable, profitable ROAS above breakeven

The Strategy:

With winners identified, we did less work and focused on scaling what was already performing. The brand had winning creatives from the past, they just needed room to breathe and scale.

What We Did:

• Scaled the oldest campaign in the account to$1,500 daily budget
• Scaling campaign: Pushed to$4,000 per day
• Launched up to 10 new creatives (less than 10% of total budget)
• Focused on not launching too many new creatives to avoid audience overlap

The 20% Rule? We Broke It.

Instead of conservative 20% budget increases, we made aggressive jumps of 50-100% at a time. This accelerated growth without sacrificing ROAS.

Second Month Results (June 2025)

• Ad Spend: $152,591(164% increase from May)
• Revenue: $283,605(183% increase from May)
• ROAS: 1.86(5% improvement)

We nearly tripled revenue in just one month while improving efficiency.

The Momentum:

It was clear the offer and product were working. We had found product-market fit at scale.

The Strategy:

• Scaled the 3 main campaigns from June to 4 in July
• Added 2 supportive campaigns (horizontal scaling)
• Continued aggressive vertical scaling with 100% budget increases
• Launched 2 new breakthrough creatives that unlocked massive growth

Scaling Philosophy:

When you have momentum, you push harder, not slower. We scaled both vertically (higher budgets per campaign) and horizontally (more campaigns running simultaneously).

Third Month Results (July 2025)

• Ad Spend: $322,640(111.5% increase from June)
• Revenue: $549,101(90% increase from June)
• ROAS: 1.70(9% decline, acceptable during aggressive scaling)
• Daily Revenue: $18,500

In just 90 days, we took Bubbles from $33,800/month to over half a million in monthly revenue.

90-Day Transformation:

Strategic Wins:

• Eliminated campaign complexity (10 campaigns to 4-6 focused campaigns)
• Proved that consolidation beats fragmentation
• Demonstrated that aggressive scaling works when winners are identified
• Broke the "20% rule" and won

The Decline:

• Ad Spend: $133,249 (58% decrease from July)
• Revenue: $216,157 (60% decrease from July)
• ROAS: 1.62 (5% decline)

What Went Wrong?

As we pushed aggressively toward the goal of hitting $1 million monthly revenue, we encountered a critical bottleneck that many rapidly scaling e-commerce brands face:inventory management.

The Real Issue:

• Wrong inventory forecasting from the owner
• Insufficient stock calculations as we prepared to scale even higher
• Products went out of stock during peak demand periods
• Had to dramatically reduce ad spend to avoid selling products we couldn't fulfill

The Impact:

For approximately 2-3 weeks, we had to pull back spending significantly. While we managed to minimize damage and stay profitable (maintaining 1.62 ROAS), we lost the momentum and scale we had built over the previous three months.

The Math That Matters:

If you're doing $100K/month and plan to hit $500K/month in 90 days:

• Your inventory needs to support $500K+, not $100K
• You need buffer stock for demand spikes
• Lead times from suppliers must be factored into scaling timelines
• Cash flow must support inventory purchases ahead of revenue